- Digital Advertising
- Marketing Analytics
- Marketing Effectiveness
- Social Media Campaigns
- Presentations
- Digital Marketing
- Social Media Strategy
- Social Media
- Data Presentation
- Marketing
- Communication
Measure and Optimize Social Media Marketing Campaigns
Completed by Humaira Iqbal
August 31, 2023
12 hours (approximately)
Humaira Iqbal's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
