- Marketing Effectiveness
- Customer Insights
- Forecasting
- Marketing Channel
- Marketing Budgets
- Marketing Analytics
- Target Audience
- Sales Process
- Data Analysis
- Regression Analysis
- Marketing Strategies
- A/B Testing
Data Analytics Methods for Marketing
Completed by Maria Fernanda da Silva
April 9, 2025
12 hours (approximately)
Maria Fernanda da Silva's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
