Google Ads for Beginners
Completed by WAN-TING LIU
April 28, 2026
2 hours (approximately)
WAN-TING LIU's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Online Advertising
- Category: Performance Analysis
- Category: Digital Advertising
- Category: Marketing Budgets
- Category: Marketing
- Category: Keyword Research
- Category: Campaign Management
- Category: Budgeting
- Category: Campaign Planning
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Digital Marketing Campaigns
