- Digital Marketing
- Big Data
- Customer Insights
- Customer experience strategy (CX)
- Social Media Marketing
- Predictive Analytics
- Marketing Strategies
- Customer Data Management
- Integrated Marketing Communications
- Marketing Effectiveness
- Data Analysis
- Customer Relationship Management
Marketing analytics: Know your customers
Completed by Berke Berkin Bekem
May 1, 2023
20 hours (approximately)
Berke Berkin Bekem's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
