Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Chai Bao Yi
August 16, 2021
18 hours (approximately)
Chai Bao Yi's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing
- Category: Marketing Analytics
- Category: Social Media
- Category: Marketing Automation
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Data Ethics
- Category: Emerging Technologies
- Category: Marketing Strategies
- Category: MarTech
- Category: Journey Mapping
- Category: Data-Driven Marketing
