- Brand Marketing
- Consumer Behaviour
- Advertising
- Brand Awareness
- Branding
- Communication
- Brand Management
- Media Planning
- Campaign Management
- Integrated Marketing Communications
- Marketing Communications
- Marketing Strategy and Techniques
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by YIJING YANG
September 28, 2021
10 hours (approximately)
YIJING YANG's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
