Kennesaw State University
The 4 A's of Marketing with Jagdish Sheth Specialization

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Kennesaw State University

The 4 A's of Marketing with Jagdish Sheth Specialization

The Customer Perspective on Marketing. Master a New Marketing Framework that Centers on Value Creation and the Customer

Jagdish Sheth

Instructor: Jagdish Sheth

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Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

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Taught in English

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Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Understand how to think like a customer and put yourself in their shoes
Category: Understand that product knowledge is as important as a brand knowledge
Category: Understand the multiplicative relationship between all 4A’s of marketing
Category: Understand the importance of focusing on accessibility and acceptability to unlock market value
Category: Understand how the 4A’s of marketing can be used as a segmentation tool

What you'll learn

Skills you'll gain

Category: Understand the side effects of social media on brand reputation
Category: Harness user-generated content
Category: Comprehend digital advertising thoroughly
Category: Understand the importance of influencer marketing
Category: Understand consumer insights from social media messages

What you'll learn

Skills you'll gain

Category: Understand how to convert non-branding to branded consumption
Category: Understand how to manage sociopolitical influences
Category: Understand how to overcome infrastructure limitations
Category: Develop your own distribution system
Category: Understand the importance of unorganized competition

What you'll learn

Skills you'll gain

Category: Understand how to minimize marketing waste
Category: Understand how consumers take advantage of companies
Category: Understand how companies take advantage of consumers
Category: Understand how to balance company profitability and customer wellbeing
Category: Understand why good marketing requires good for the company & customer

Instructor

Jagdish Sheth
Kennesaw State University
12 Courses3,569 learners

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