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January 28, 2025
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Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.
Instructors: Patricio O'Gorman
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(27 reviews)
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Intermediate level
Professionals with at least two to three years of experience in an organizational setting, especially in a design role or with designers.
(27 reviews)
Recommended experience
Intermediate level
Professionals with at least two to three years of experience in an organizational setting, especially in a design role or with designers.
Fundamentals of design thinking and its application for business development and innovation
How to formulate and express your strategy, and the impact of digital disruption on organizations
Fundamentals of marketing and how to reposition your brand
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In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.
The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.
Applied Learning Project
Through this specialization, developed by Parsons School of Design and Universidad de Palermo, students master the fundamentals of design thinking and its application to business development and innovation.
The technical aspects of business modeling and strategy development are also covered. Students acquire the fundamentals of marketing and learn how to reposition their brand and new value proposition in the marketplace using their brand as a strategic asset.
Examine how digital technologies influence internal operations ("being digital") and external interactions ("going digital") of a company.
Recognize different types of innovation and explore the interplay between technology and innovation.
Apply modern tools to summarize the main elements of the concept of business plans and their function.
Understand the importance of design and the responsibilities of designers
Examine the expanding role of design and the tools helping it grow
Analyze how design frameworks can help you find opportunities and frame problem statements
Assess opportunities, experiences, and the use of a canvas
Examine design thinking methodologies and essentials
Choose a business model to maximize opportunity and manage shifts
Assess challenges in the design process
Develop solutions to design challenges and problems
Understand the concept of storytelling and its applicability to organizations and personal brands.
Acquire tools to create brand narratives using both traditional and new media communication channels.
Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.
La Universidad de Palermo es una universidad global ubicada en el corazón de Buenos Aires, Argentina, y reconocida como una de las universidades más innovadoras de América Latina. Ofrece carreras y programas en modalidad online, presencial y combinada. Su comunidad académica está compuesta por estudiantes que provienen de 51 países diferentes. Es distinguida consistentemente en diferentes rankings internacionales: #1 en América Latina entre las universidades menores a 50 años. QS Top 50 under 50 2021. #1 en América Latina en el indicador de estudiantes internacionales. QS World University Ranking 2021 #1 en Argentina y top 5 en America Latina. QS Global MBA Rankings 2020 Top 3 en America Latina en Arts & Design. QS World University Ranking, by Subject 2020. www.palermo.edu
For more than a century, Parsons School of Design has been inspired by the transformative potential of design. Today, the school’s groundbreaking academic programs carry forward that mission, making Parsons the number one design school in the U.S. and among the top three globally. At the heart of a comprehensive university — The New School — Parsons draws on a range of academic fields to deliver a uniquely interdisciplinary education enriched by the resources of its home in New York City and branch campus in Paris. Here, the next generation of creative leaders engage in real-world learning and develop as critical thinkers and makers grappling with the pressing issues of our time.
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You do not need to take the courses in order to understand the content of any other course. However, completing them in order will give you a more holistic understanding of how you can innovate your business.
Time to completion will vary based on your schedule and individual pace. Most learners are able to complete the Specialization in 3-6 months.
Participation in this online specialization is not for credit and does not constitute enrollment at the University. The certificate of completion does not confer a University grade, course credit or degree.
In order to successfully complete the Specialization, it is recommended to have at least two to three years of experience in an organizational setting, especially in a design role or with designers
If you are enrolled in the Specialization, we strongly recommend you follow the sequence of courses suggested to build upon your understanding of topics -- 1) Digital Disruption, 2) Leveraging Design Methods to Identify Business Opportunities, 3) Using Design to Generate Innovative Business Solutions, and 4) Storytelling/Re-brand your Brand.
By the end of this specialization, you will be able to: 1) Understand the fundamentals of design thinking and its application for business development and innovation, 2) Know how to formulate and express your strategy, and the impact of digital disruption on organizations, and 3) Grasp the fundamentals of marketing and how to reposition your brand.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
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