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Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.
Instructors: Marla Noel
13,242 already enrolled
Included with
(307 reviews)
Recommended experience
Beginner level
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
(307 reviews)
Recommended experience
Beginner level
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
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This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
Applied Learning Project
Learners will create three unique final projects for this specialization including a strategic planning session agenda, written strategy concerning statements of cash flow and ratios, and digital marketing strategy recommendations. These projects are an opportunity to apply concepts learned in each of the courses.
Apply the key fundamentals of leadership to developing a superior team.
Identify strategy and strategic options.
Drive accountability for the team to achieve the strategies.
Analyze and implement financial information to maximize business growth and efficiency.
Develop Forecasts and budgets to create scenarios for expense control and managing cash flow.
Use tools such as ratios and analysis to develop business profitability.
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Learners can complete this three-course specialization at their own pace. Since each course has four modules, if a learner completes a module a week, they could finish the specialization in twelve weeks.
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
No, these courses can be taken in any order.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
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