Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Coursework to build great organizational leaders.. Learners will be able to form a more wholistic perspective on business fundamentals and better manage organizational development, change, and projects.
Instructors: Fataneh Taghaboni-Dutta, Ph.D., PMP, CSM, CSPO
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In an era of thriving businesses, both small and large, it is crucial to possess an in-depth understanding of the minutiae of the building blocks of a successful organization. Building, growing, and sustaining a successful business requires great knowledge in multiple fields. Through this 6-course Specialization in Business Value and Project Management, you will be provided a well-rounded knowledge of three key facets of business – Financial Accounting and Managing Projects and Organizations.
The courses in this Specialization focus on financial accounting topics, organizational principles and frameworks, and project planning and execution. Topics covered include:
Understand the basics of how to analyze balance sheet and cash flow statements
Understand how accrual accounting and fundamental accounting concepts work
Develop strategies to facilitate organizational growth
Develop solutions to common managerial challenges
Explore a plethora of project planning models and understand when each is most effective
Understandhow execution and progress evaluation is performed in a waterfall approach, as well as the agile approach to project management
Applied Learning Project
A central premise of these courses is that obtaining a well-rounded expertise in multiple facets of business is crucial to successfully growing and sustaining a business. Each subject area will be followed by an in-depth application and analysis exercise.
Accounting information and how it is used by different capital market participants
Record financial information and produce the main financial statements
Fundamental accounting concepts and revenue recognition criteria in preparing financial statements,
Conduct the accounting for short-term assets, with a particular focus on accounts receivables and inventories.
To account for fixed assets
Understand accounting for liabilities
Evaluate shareholders’ equity section of a balance sheet, and
Understand preparation and information provided by cash flows statement.
Identify and explain many of the common organizational design challenges faced by organizations
Apply theory and principles to more effectively deal with these organizational design challenges in your own professional life
Analyze the effectiveness of organizational design choices in various organizations
Make organizational design recommendations to increase organizational effectiveness
Identify and explain common challenges faced by managers in organizations.
Apply theory and principles to become a more effective manager in your own professional life.
Analyze the effectiveness of managerial decisions in various organizations.
Make managerial recommendations to increase organizational effectiveness.
Describe the concepts of project management and the key activities in the project life cycle
Develop a project management plan that documents the actions necessary to define, coordinate, and measure all project activities
Identify necessary labor and material resources, estimate the required units to meet expectations, and demonstrate impact of changes to project scope
Demonstrate how teams are assigned and formed, describe the stages of team development, and optimize the project schedule
Create a realistic resource plan.
Evaluate a project's timing in light of resource shortages.
Monitor a project using earned value management.
Manage a project using the Scrum framework.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
University of Illinois Urbana-Champaign
Degree · 2 – 3 years
University of Illinois Urbana-Champaign
Degree · 1 year
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
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Time to completion can vary based on your schedule, most learners are able to complete the Specialization in 3-6 months.
No background knowledge is necessary for this Specialization.
It is recommended that the courses in the Specialization be taken in the order outlined.
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
You will be able to analyze the balance sheet and cash flow statements
You will be able to build effective decision-making infrastructures by diagnosing organizational issues.
You will learn about different tools to better manage and execute business projects
Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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