What Is Programming? And How To Get Started
January 28, 2025
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Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.
Instructors: John Lavine
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Audience engagement through strategic story-telling
Content management
Engaging with multi-channel digital communities
Maximizing content impact
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The four main MOOCs each last three weeks. Because Capstones are only offered 3-4 times a year, the Capstone Project course will last for four weeks to allow participants extra time to plan and submit their projects.
It is for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.
You are not required to take the courses in order, but it is recommended as subsequent topics will build on one another. All four courses must be completed before enrolling in the Capstone.
Yes, a Course Certificate earned before February 2016 for Engaging Audiences for your Organization counts as course credit for Engaging Audiences for your Organization and Managing Content. A Course Certificate earned before February 2016 for Expanding your Content’s Impact and Reach counts as course credit for Expanding your Content’s Impact and Reach and Ensuring Your Content’s Impact.
Yes, if you pre-paid for the entire Specialization, you’ll continue to have access to the entire Specialization for one year after your payment date. If you were paying course by course, then you will keep your Course Certificates from previous payments. You will need to purchase courses you have not yet paid for but are still interested in pursuing.
A voucher for Engaging Audiences for your Organization can be redeemed for both Engaging Audiences for your Organization and Managing Content. A voucher for Expanding your Content’s Impact and Reach can be redeemed for both Expanding your Content’s Impact and Reach and Ensuring Your Content’s Impact.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
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