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Content Strategy for Professionals Specialization
Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.
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Instructors: John Lavine
22,896 already enrolled
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What you'll learn
Audience engagement through strategic story-telling
Content management
Engaging with multi-channel digital communities
Maximizing content impact
Skills you'll gain
Details to know
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See how employees at top companies are mastering in-demand skills
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Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Northwestern University
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Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
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Why people choose Coursera for their career
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New to Marketing? Start here.
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Frequently asked questions
The four main MOOCs each last three weeks. Because Capstones are only offered 3-4 times a year, the Capstone Project course will last for four weeks to allow participants extra time to plan and submit their projects.
It is for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.
You are not required to take the courses in order, but it is recommended as subsequent topics will build on one another. All four courses must be completed before enrolling in the Capstone.