Northwestern University
Content Strategy for Professionals Specialization
Northwestern University

Content Strategy for Professionals Specialization

Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.

John Lavine
Candy Lee
Randy Hlavac

Instructors: John Lavine

22,923 already enrolled

Included with Coursera Plus

4.6

(734 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
4.6

(734 reviews)

Beginner level
No prior experience required
1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Audience engagement through strategic story-telling

  • Content management

  • Engaging with multi-channel digital communities

  • Maximizing content impact

Details to know

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Taught in English

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Northwestern University
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