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Strategies for Internal and External Communication. Master strategies for expert corporate communication.
Instructor: Chris Ruoff
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(54 reviews)
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Beginner level
No previous experience is required.
(54 reviews)
Recommended experience
Beginner level
No previous experience is required.
Identify terms, tools, and strategies for corporate communication
Analyze professional scenarios to select the best communication strategy for the situation
Reflect upon and discuss various forms of communication in a variety of situations
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With the increasing adoption of remote and hybrid work, effective communication in a corporate setting has become more critical than ever. This Corporate Communication specialization is designed to help you unlock the secrets of effective communication and build a strong, cohesive corporate culture. Learn how to harness the power of transparency and storytelling to connect with your audience and foster collaboration within your organization. Discover how a well-crafted mission statement, values, and DEI initiatives can build a strong corporate culture. This specialization also covers the art of external communications, teaching you how to promote your corporate brand, communicate effectively with media and investor relations, and build lasting relationships with your customers. Plus, learn how to leverage social media to encourage two-way communication and foster a sense of community around your brand. This specialization is ideal for professionals seeking to advance their careers in corporate communications or individuals aiming to enter this dynamic field with a strategic mindset.
By the end of this specialization, you will be able to:
Identify terms, tools, and strategies for corporate communication
Analyze professional scenarios to select the best communication strategy for the situation
Discuss various types of communication and their applications
Applied Learning Project
Throughout the specialization, learners will work with real-world corporate communication scenarios. To close, learners will showcase their knowledge in a final exam, where they will apply concepts from all three courses to improve organizational communication.
Identify the benefits of transparency and storytelling in corporate communication
Differentiate between which collaboration tools and communication channels to use for various audiences
Recognize personality traits and skills required for various communication roles
Identify tools and strategies for effective internal communications, increasing employee engagement, and managing crisis communications
Recognize how mission statements, values, and diversity, equity, inclusion, and belonging (DEIB) initiatives help build strong corporate cultures
Identify circumstances that require transparency in executive-level communication
Identify strategies for effective external communications, promoting corporate branding, and communicating with media and investor relations
Differentiate between the functions of internal and external communications
Recognize the impactful results of leveraging social media and encouraging two-way communication with customers
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
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This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
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