Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Instructors: John Rofrano
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Only basic computer literacy needed. This specialization is suitable for anyone with or without a college degree or prior programming experience.
(1,118 reviews)
Recommended experience
Beginner level
Only basic computer literacy needed. This specialization is suitable for anyone with or without a college degree or prior programming experience.
DevOps essential characteristics including culture, behavior, practices, tools, methodologies, technologies and metrics.
Core concepts of Cloud Computing, including its benefits, models, use cases, platforms, services, resources and opportunities.
Agile practices of small batches, minimum viable products, pair programming, behavior- and test-driven development.
Scrum methodologies to create a product backlog, write user stories, use the sprint planning process, and measure performance.
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DevOps is more than just a fusion of development and operations. It is the cultural change that organizations everywhere are adopting to become more agile and innovate at scale. It makes it easier to deliver software and services at the speed the market demands.
This specialization will equip you with a foundational understanding of DevOps, Cloud Computing, Agile, and Scrum and their transformational impact on businesses and approaches to software engineering
You will learn about the DevOps culture and its benefits, Cloud Computing fundamentals, the Agile philosophy, and Scrum methodology. You will familiarize yourself with the skills, technology, tools, processes, practices, and metrics to become a successful DevOps practitioner.
This specialization is suitable for both technical audiences - who want to either upskill with DevOps or start a career in this in-demand domain to become DevOps Engineers, Software Engineers, Application Developers, SREs, Cloud Specialists, etc., as well less technical audiences - including managers, executives, product managers, and project managers.
Applied Learning Project
The projects in these courses do not involve any coding and are designed for you to apply and demonstrate your grounding in DevOps and its principles.
You will:
examine a business case study and make your recommendations for transforming the organization to adopt DevOps;
create a cloud account and provision a service on cloud; and
develop an Agile plan with ZenHub by writing user stories, and simulating a Scrum sprint.
The essential characteristics of DevOps including building a culture of shared responsibility, transparency, and embracing failure.
The importance of Continuous Integration and Continuous Delivery, Infrastructure as Code, Test Driven Development, Behavior Driven Development.
Essential DevOps concepts: software engineering practices, cloud native microservices, automated continuous deployments, and building resilient code.
The organizational impact of DevOps, including breaking down silos, working in cross functional teams, and sharing responsibilities.
Define cloud computing and explain essential characteristics, history, the business case for cloud, and the emerging technologies enabled by cloud
Describe the cloud service models- IaaS, PaaS, SaaS, and cloud deployment models- Public, Private, Hybrid; explain cloud infrastructure components
Explain emerging Cloud related trends including HybridMulticloud, Microservices, Serverless, Cloud Native, DevOps, and Application Modernization
List and describe services of popular cloud platforms including AWS, Microsoft Azure, Google Cloud, IBM Cloud, Alibaba Cloud, and others
Adopt the 5 practices of Agile, a subset of DevOps: small batches, minimum viable product, pair programming, behavior- and test-driven development.
Write good user stories, estimate and assign story points and track stories using a kanban board. Incorporate Scrum artifacts, events, and benefits.
Create and refine a product backlog using the sprint planning process. Produce potentially shippable product increments with every iteration.
Create burndown charts to forecast the ability to meet a sprint goal. Use metrics to enhance performance, productivity, and client satisfaction.
At IBM, we know how rapidly tech evolves and recognize the crucial need for businesses and professionals to build job-ready, hands-on skills quickly. As a market-leading tech innovator, we’re committed to helping you thrive in this dynamic landscape. Through IBM Skills Network, our expertly designed training programs in AI, software development, cybersecurity, data science, business management, and more, provide the essential skills you need to secure your first job, advance your career, or drive business success. Whether you’re upskilling yourself or your team, our courses, Specializations, and Professional Certificates build the technical expertise that ensures you, and your organization, excel in a competitive world.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
2-3 Months
Just basic computer literacy.
It is recommended you take the last course after the other 2.
Not at this time.
You will have a foundational knowledge of DevOps, Cloud, Agile and Scrum, enabling you to either start developing further technical skills to become a DevOps practitioner, or become more effective in working with teams that employ DevOps practices.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
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