Digital Marketing Salary: How Much Can You Earn in 2025?
February 4, 2025
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Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
Instructors: Vishal Sachdev
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This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Applied Learning Project
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
Understand the key differences between Analog and Digital and the implications of these differences for marketing
Understand the four ways in which the Analog is being affected by the Digital Revolution
Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers
Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
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It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project
Please find more information at the Coursera iMBA page and the University of Illinois iMBA page, or email your questions to onlineMBA@illinois.edu.
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
No background knowledge is necessary for this Specialization.
You will be able to understand the motivations behind data collection and analysis methods used by marketing professionals.
You will understand frameworks and approaches to measuring consumers’ digital actions.
You will also be able to learn to evaluate, choose appropriate web analytics tools and techniques and earn familiarity with the unique measurement opportunities and challenges presented by New Media
Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025)
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