What Is Relationship Management? And Why Do Businesses Use It?
November 21, 2024
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Instructors: Alex Cowan
32,028 already enrolled
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(1,196 reviews)
Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions
How to use journal entries to record transactions and prepare and use t-accounts to summarize transactions recorded during an accounting period
A toolkit for voicing and enacting your values and principles
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
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Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.
Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty, this specialization covers challenges faced by private businesses, when they attempt to grow substantially. It starts with common challenges and human resource issues faced by private business. It then teaches you essential financial accounting skills for entrepreneurs, such as creating and interpreting cash flow, balance sheet, and income statements to make financial health conclusions.
This specialization also presents an exciting new approach to values-driven leadership development in the workplace, in business education, and in life. In an action oriented introduction to Giving Voice to Values (GVV), it is not about persuading people to be more ethical, but instead starts from the premise that most of us already want to act on our values, and we feel that we have a reasonable chance of doing so effectively. It then discusses the emergence of a new story about business, contextualizing it within a societal framework. Finally, it teaches you to write innovative business plans, by driving meaningful focus, forcing specificity, and bringing linkages between key business drivers to the foreground.
Applied Learning Project
Learners will go from implementing financial accounting applications to an action oriented introduction to Giving Voice to Values (GVV) to writing innovative business plans, over the course of this specialization. Specifically, you’ll use journal entries to record transactions and prepare and use t-accounts to summarize transactions recorded during an accounting period, as well as create an explicit view of a company or product strategy in 20 minutes!
How to use journal entries to record transactions and prepare and use t-accounts to summarize transactions recorded during an accounting period
The three most commonly used financial statements and how they fit together
How to prepare these financial statements based on transactions recorded during an accounting period
How to draw basic conclusions about a company's financial health
The skills and confidence to act on your values
A toolkit for voicing and enacting your values and principles
Leadership skills in responding to values conflicts
The ability to voice your values effectively
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
Financial aid available,