What Is Inventory Management? Benefits, Challenges, and Methods
December 4, 2024
Article
Prepare students to navigate global business. Upon completion of this specialization, students will understand how businesses function and pursue opportunities in the global marketplace through the development of marketing plans, understanding multicultural issues, and global leadership
Instructors: Marcelo Bucheli
14,993 already enrolled
Included with
(370 reviews)
Recommended experience
Beginner level
No Background Knowledge is necessary to complete this specialization.
(370 reviews)
Recommended experience
Beginner level
No Background Knowledge is necessary to complete this specialization.
Add to your LinkedIn profile
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition. This specialization covers how business strategy is formulated at a global scale, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the challenges of increasing multiculturalism in consumer markets and organizational teams. The specialization provides students with actionable frameworks to guide both expansions into foreign markets and the development of ethnic markets at home.
Upon completion of the specialization, you will:
Understand how businesses function and pursue opportunities in the global marketplace.
Understand cultural frameworks for making marketing and management decisions across cultural boundaries.
Develop marketing plans for penetrating foreign markets of consumers with different cultures.
Understand how to manage a global organization.
Develop marketing strategies that resonate with ethnic segments (e.g., Hispanics).
Understand the benefits and challenges of managing multicultural teams in organizations.
Applied Learning Project
The specialization provides students with actionable frameworks to guide both expansions into foreign markets and the development of ethnic markets at home through the completion of an applied project. Students will practice diagnosing cross-cultural issues, determine the optimal composition of diverse teams, improve trust-building in negotiations, and assess their cultural leadership style.
Understand how we got to this point in the global economy and why it matters.
Understand the complexities of the current globalization and how not all countries are the same.
Evaluate the effects of international trade regulations on international business.
Evaluate when and why we should operate as multinationals.
Understand the different options multinationals have when deciding to operate abroad.
Determine when to go global small, big, fast, or slow.
Determine the best strategy to enter global markets according to the firm's characteristics.
Understand the effects of politics on the strategy of firms operating globally.
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Detect cultural differences and how to prevent and solve misunderstandings.
Compare the culture of two countries using an instrument labeled “The Culture Map.”
Improve your cross-cultural sensitivity.
Develop skills to diagnose cross-cultural issues and to come to a compromise.
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
University of Illinois Urbana-Champaign
Degree · 1 year
University of Illinois Urbana-Champaign
Degree · 2 – 3 years
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
No background knowledge is necessary for this Specialization.
It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
You will understand how businesses function and pursue opportunities in the global marketplace.
You will understand cultural frameworks for making marketing and management decisions across cultural boundaries.
You will develop marketing plans for penetrating foreign markets of consumers with different cultures.
You will understand how to manage a global organization.
You will develop marketing strategies that resonate with ethnic segments (e.g., Hispanics).
You will understand the benefits and challenges of managing multicultural teams in organizations.
Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
Please find more information at https://www.coursera.org/course/imba and http://onlinemba.illinois.edu/, or email your questions to onlineMBA@illinois.edu.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.