SEO Certification: What It Is and How It Is Beneficial
October 23, 2024
Article
What would you say if you knew you could say it well?
Instructor: Patrick Barry
20,495 already enrolled
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(207 reviews)
Recommended experience
Beginner level
No previous experience needed
(207 reviews)
Recommended experience
Beginner level
No previous experience needed
How to overcome stage fright and gain the confidence to speak with a persuasive sense of poise
How to enhance the structure and style of the message you want to deliver
How to pitch an idea, negotiate more creatively, and become a better listener
How to use the the P-R-O-D-U-C-T framework to create compelling presentations
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Suppose you were good with words. Suppose when you decided to speak, the message you delivered—and the way you delivered it—successfully connected with your intended audience. What would that mean for your career prospects? What would that mean for your comfort level in social situations? And perhaps most importantly, what would that mean for your satisfaction with the personal relationships you value the most? This specialization is designed to help you find out. Based on an award-winning course and workshop series at the University of Michigan that has been taken by students training to enter a wide range of fields—law, business, medicine, social work, public policy, design, engineering, and many more—it removes the guesswork from figuring out how to communicate clearly and compellingly.
All of us have ideas that are worth sharing. Why not learn to convey yours in a way that people will appreciate, enjoy, and remember?
Applied Learning Project
This specialization offers you opportunities to practice everything from giving a speech, to pitching an idea, to delivering a meaningful apology. The communication skills you learn can help you solve conflicts, advance a cause, and generally feel more confident about your ability to connect with a wide range of audiences.
How to hold the attention of a wide range of audiences
How to project a powerful combination of confidence, competence, and charisma
How to arrange your content in clear, memorable packages
How to use a well-tested suite of rhetorical rhythms to enhance your delivery and linguistic sophistication
How to inspire people with a sense of "informed hope"
How to treat storytelling as an "entrepreneurial superpower"
How to expand your range of dynamic gestures and facial expressions
How to increase the creativity you bring to your next negotiation
How to incorporate a "little bit of mischief" to your presentations in a way that delights and informs your audience
How to use "mirroring" and follow-up questions to establish trust and build rapport
How to connect with people via the "language of common life"
How to reimagine the experience of starting a conversation with a stranger
How to cultivate a "generosity of spirit" when speaking with someone one-on-one
How to fire someone respectfully
How to reframe your next presentation or performance as a "contribution"
How to apologize in a sincere, meaningful way
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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A basic understanding of the English language and computer skills is all you need to complete this specialization.
Not necessarily, but we recommend doing them in order.
No
Approach a wide range of speaking situations with more confidence and skill.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
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