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Drive Success Across the Product Suite. Build on the core understanding of product management principles and practices to envision and create a product portfolio.
Instructor: University of Maryland Faculty
Included with
Learn to manage the complex inter-dependencies of related products and value streams. Funding, prioritization, customer data, and branding.
Build a broad, executive-level skill set to deal with complex scenarios using principles that drive and align the enterprise to improve value.
Build on the core understanding of Product Management principles and practices to envision and create a product portfolio.
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February 2025
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Organizations need a systematic approach to define their purpose and focus at all levels, maximizing value creation and delivery. Product management practices offer this discipline, ensuring teams constantly evaluate who they're building for, what to build, and why. This approach aligns limited resources with high-value opportunities and customer needs, increasing product success. The certificate program builds on these principles:
Deep understanding of customer needs for a single product throughout its lifecycle.
Expanding to related product offerings, envisioning diverse product portfolios using Lean principles.
Building a Product Enterprise - its concept, benefits, and implementation.
This certificate teaches how to build a product enterprise through lean product portfolio management, applying core lean principles to create scalable internal alignment. The goal is to continuously uncover and deliver high-value opportunities in a customer-centric business model.
Applied Learning Project
Through weekly quizzes, real-life cases, and a final exam for each course the learner will hit on the following:
Build on the core understanding of Product Management principles and practices to envision and create a product portfolio.
Learn skills to dynamically manage the complex inter-dependencies of related products and value streams from funding, build, prioritization, resource management, customer perception, competitive placement and brand management perspective.
Create a set of foundational principles to build out a product-centric enterprise with well defined core functions that support the Product Portfolio and support functions that enhance the value creation velocity of the lean enterprise.
Build a broad, executive-level skill set to deal with highly complex scenarios using foundational principles that constantly drive and align the enterprise to maximize value creation.
Explore customer centricity and Value Stream Mapping across related products. Learn how to build Scalable Enterprise Architecture.
How to use User Research & Human-Centered Design, the day-to-day of Product Management, and individual Product Plan with Integrated Portfolio Roadmap
How to create and manage a complex Product Portfolio using Lean principles along with some actionable strategies for Product Lifecycle Management.
Learn various frameworks and methodologies to understand and segment customers effectively and how to achieve and measure product-market fit.
Delve into product architecture, emphasizing the importance of modular design and scalability while measuring success and driving improvements.
Business Model Canvas as a tool for visualizing and developing business models for new and existing products and foster a culture of innovation.
How to build and implement a product platform strategy. Understand the organizational governance and Risk framework in a Product Enterprise.
Align organizational functions to transform to a product-first approach and improve organization value creation through scaled product framework
Understand Product Enterprise and how it works. Achieve strategic and operational enterprise alignment using the OKR framework across portfolio.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.