Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Develop key power skills to boost your work life. Master powerful people and soft skills for achieving professional success.
Instructor: IBM Skills Network Team
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(920 reviews)
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Beginner level
No prior experience necessary. This course is suitable for anyone, especially those looking to start a new job, or early in their careers.
(920 reviews)
Recommended experience
Beginner level
No prior experience necessary. This course is suitable for anyone, especially those looking to start a new job, or early in their careers.
Create and deliver presentations that will leave a lasting impact on your audience
Communicate with your peers in a way that builds your personal reputation and increases your eminence
Demonstrate active listening skills and questioning styles to explore issues, enhance understanding, and resolve problems
Complete work in an agile and effective manner that will ensure satisfaction and contribute to your career growth
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Knowledge of soft skills or people Skills are increasingly coming into focus and being recognized as critical for success - hence at IBM we call them "Success Skills", and categorize them as "Hot Skills".
A research by Harvard University, Carnegie Foundation and Stanford Research Center has concluded that 85% of job success comes from having well developed soft skills and people skills,and only 15% of job success comes from Technical skills and knowledge (hard skills).
This specialization is aimed at helping you develop these powerful people and soft skills and behaviors that include:
creating & delivering impactful presentations;
working professionally to deliver quality work & experiences;
collaborating effectively with teams;
communicating productively and efficiently;
dealing with challenges, solving problems & implementing solutions.
The program is made up of 5 short courses that you can take in any order, followed by a final assessment course. Upon completing this specialization, you will have developed knowledge and demonstrated an understanding of these essential skills.
This specialization can be taken by anyone no matter your age or work experience. And is especially beneficial for those entering the workforce or in early stages of their careers.
There are no course pre-requisites and this course can be completed either using the Coursera mobile app or a web browser on a laptop/desktop/tablet/mobile device.
Applied Learning Project
The courses in this specialization include many examples and real life inspired scenarios for you to develop critical people and soft skills. The final assessment is also made up of mini-case studies. This case study approach will not only help you you learn how to apply these fundamental skills, their mastery will enable you to gain an edge in your careers by having a better understanding of the skills you need to get ahead in your professional and personal life.
Apply collaborative behaviors to help your team develop through the four stages of team development.
Utilize different methods of collaboration to improve teamwork and cooperation in your workplace.
Recognize the barriers to collaborating effectively and identify specific behaviors that enhance or damage collaboration.
Identify techniques to effectively lead or participate in virtual team meetings.
Create presentations that will leave a lasting impact on your audience
Present and deliver with confidence to engage your audience
Use techniques like storytelling, props, and discussion to enhance your presentations
Manage nerves effectively; Plan for and deal with unexpected problems that may arise
Deliver high quality work that solves a problem and reduces effort for the person or group requesting it
Apply the quality work process to all requests through clear communication and focus on clients
Take ownership of your assignments and apply the five-step method that will help you deliver quality work
Work with agility while applying the quality work process to become a trusted advisor to your clients and colleagues
Utilize critical and creative thinking to solve issues.
Describe the 5-step process of effectively solving problems.
Analyze a problem and identify the root cause.
Explore possible solutions and employ the problem solving process.
Identify and analyze different communication styles and understand their strengths and weaknesses
Demonstrate active listening skills and questioning styles to explore issues and enhance understanding
Identify conflict response styles; approach and effectively mediate workplace conflicts
Determine ways to build and maintain trust and increase your influence and eminence in the workplace
Knowledge of people and soft skills are increasingly coming into focus and being recognized as critical for success – we can also call them "Success Skills" or "Power Skills". These skills and behaviours include: creating & delivering presentations; using the agile approach for working professionally to deliver quality work & experiences to clients; effectively collaborating with teams; effective impactful communications; dealing with challenges in a controlled & focused manner; and problem solving & solution implementation.
This course contains the final assessment for the soft skills covered in the various courses in the People and Soft Skills specialization from IBM. Before taking this course please ensure you have completed all of the other 5 courses in the specialization that cover the various skills indicated above. This course contains a quiz in which you will be presented with multiple real-life inspired scenarios. You will put your knowledge to the test and apply the soft skills learned from previous modules in the specialization to answer questions related to these scenarios. Upon successfully completing the course, you will be able to get your specialization certificate.
At IBM, we know how rapidly tech evolves and recognize the crucial need for businesses and professionals to build job-ready, hands-on skills quickly. As a market-leading tech innovator, we’re committed to helping you thrive in this dynamic landscape. Through IBM Skills Network, our expertly designed training programs in AI, software development, cybersecurity, data science, business management, and more, provide the essential skills you need to secure your first job, advance your career, or drive business success. Whether you’re upskilling yourself or your team, our courses, Specializations, and Professional Certificates build the technical expertise that ensures you, and your organization, excel in a competitive world.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
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Upskill your employees to excel in the digital economy
The specialization consists of 6 courses, each requiring 2-3 hours of effort to complete. If spending 3-4 hours per week, the entire specialization can be completed with 1-2 months.
No prior background is necessary. This specialization is suitable for anyone and is especially beneficial for those starting their careers.
The first 5 courses can be taken in any order. However the final assessment course should only be taken once you have completed all the other courses.
No university or college credit is availabe as this time.
Upon successfully completing all courses in this specialization you will be able to:
Identify different communication styles.
Determine how your communication style may be perceived by others and adapt as needed.
Demonstrate active listening skills and questioning styles to explore issues and enhance understanding.
Assert your views with increased confidence.
Determine ways to build and maintain trust to increase your influence.•Identify ways to build your personal reputation and eminence.
Provide and receive feedback effectively.
Identify conflict response styles.
Recognize when and how touse the conflict resolution process.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
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