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December 3, 2024
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Scale Up Your Startup - Product, Processes, People. Learn the main points of a growth mindset and apply these as you scale up the products, processes, and people components of your business.
Instructors: Coursera QA Team
1,792 already enrolled
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(18 reviews)
Recommended experience
Intermediate level
At least two years of business experience, with experience of working in (or owning) a startup useful but not required.
(18 reviews)
Recommended experience
Intermediate level
At least two years of business experience, with experience of working in (or owning) a startup useful but not required.
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This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to:
Describe the key elements of a scaleup mindset
Determine how ready they are to scale up their business
Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses
Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage
Evaluate and suggest process improvement for a growing company
Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times)
This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.
Applied Learning Project
In the Scaleup Specialization projects in each course, learners will focus on how a scaleup in their area or region of the world has addressed the scaleup challenges discussed in each course. Students who complete the Capstone will also research and write an industry piece, in the style of a longform magazine article, on one company in particular and their journey through the scaleup process.
You'll learn what you need to ask yourself before you start to scale up a startup
You'll get practical tips and advice on how to begin the journey from startup to scaleup
Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics
Explain the importance of culture in the company at all stages focusing on the scaleup phase
Discuss different strategies used to ensure diversity in organizations and build effective teams
Explain the role and frameworks needed to establish corporate governance and advisory boards at the scaleup stage
Analyze how a company can scale its processes, products, and culture to grow and enter its next phase
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Each course takes approximately eight hours to complete.
Previous knowledge in running a startup or working in a startup are useful, but not required, to getting the most from this course.
Yes, they should be taken sequentially (Why Scale a Startup, then Scaling Products and Processes, then Building Culture in a Scaleup).
No.
You will be able to apply your knowledge to growing your own startup exponentially, if you have a startup or work in one. You will also be able to apply the concepts learned in a general business context to help build the principles of exponential growth and scaling within any business context.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
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