Simplilearn
Social Media Marketing and Brand Advocacy Specialization

Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.

Simplilearn

Social Media Marketing and Brand Advocacy Specialization

Master Behavioral Marketing & RACE Framework Skill

Simplilearn Instructor
Simplilearn Instructor

Instructors: Simplilearn Instructor

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand social media trends, types, personalization, and analytics.

  • Create buyer personas, set goals, and optimize Facebook/Instagram pages.

  • Develop effective social media ad campaigns using the RACE Framework.

  • Enhance engagement, conversions, and retention; leverage YouTube/LinkedIn.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

November 2024

See how employees at top companies are mastering in-demand skills

Placeholder

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Simplilearn
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

Specialization - 3 course series

Behavioral Marketing

Course 17 hours

What you'll learn

  • Understand types, personalization, and analytics in behavioral marketing.

  • Create buyer personas and set strategic goals.

  • Enhance engagement, conversions, and ROI using the RACE Framework.

  • Improve retention and lifetime value through CLM techniques.

Skills you'll gain

Category: Social Media Marketing
Category: Customer Lifecycle Management (CLM)
Category: Behavioral Marketing
Category: RACE Framework
Category: Digital Marketing

Social Media Marketing

Course 212 hours

What you'll learn

  • Understand social media trends and their impact on brand and customer engagement.

  • Create and optimize Facebook and Instagram business pages.

  • Develop and implement effective social media ad campaigns.

  • Leverage YouTube and LinkedIn for marketing and brand building.

Skills you'll gain

Category: Social Media Marketing
Category: LinkedIn marketing
Category: YouTube marketing
Category: Pinterest marketing
Category: Brand management
Category: Brand Management
Category: Twitter marketing

Digital Marketing Landscape

Course 310 hours

What you'll learn

  • Understand digital marketing fundamentals, history, and key channels.

  • Differentiate between digital and traditional marketing, and evaluate their ROI.

  • Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.

  • Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Category: ROI analysis
Category: Digital Marketing Strategy
Category: Voice Search Optimization
Category: UI and UX Design Strategy
Category: Influencer and Video Marketing

Instructors

Simplilearn Instructor
Simplilearn
2 Courses229 learners

Offered by

Simplilearn

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions