Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Leadership and Business Skill for Immediate Impact. Apply practical strategies to becoming an effective organizational leader.
Instructors: Jeff Flesher
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Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
The specialization culminates in a capstone: a leadership and management plan where you’ll apply what you’ve learned to a business situation. With participation by one or more focal companies, the experiential and hands-on deliverable will provide valuable practice and create value from the perspective of potential employers.
This Specialization is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admissions into the program and explore how your Coursera work can be leveraged if accepted into the program here.
Define leadership in a way that facilitates personal leadership growth,.
Discover the role of understanding yourself to grow as a leader,.
Explore interpersonal interactions that are core to effective leadership.
Utilize a framework to further your own leadership development.
Articulate a conceptual understanding of team culture and why it matters for team success.
Identify and evaluate elements of psychological safety and the correlation to team performance.
Identify and evaluate ways to engage team members to work collaboratively to solve problems.
Create a practice for crafting cultures of problem solving to encourage teams to learn and grow with the changing dynamics of business needs.
Identify and explain many of the common organizational design challenges faced by organizations
Apply theory and principles to more effectively deal with these organizational design challenges in your own professional life
Analyze the effectiveness of organizational design choices in various organizations
Make organizational design recommendations to increase organizational effectiveness
Identify and explain common challenges faced by managers in organizations.
Apply theory and principles to become a more effective manager in your own professional life.
Analyze the effectiveness of managerial decisions in various organizations.
Make managerial recommendations to increase organizational effectiveness.
Explain how different functions and activities fit together in a firm and how they align with the environment to create overall business performance.
Describe and employ important strategic management tools and frameworks for business models.
Apply strategic management tools and frameworks to business contexts in an appropriate manner to arrive at insights for strategic decision making.
Develop a coherent and actionable strategic plan by critically analyzing and processing abundant and diverse business and industry information.
Explain how corporations create and capture value as multi-business enterprises.
Analyze complex strategic business situations and formulate coherent corporate strategies.
Use tools and frameworks to make choices regarding corporate scope, corporate transactions and global strategy.
Apply strategic analysis to corporate governance and stakeholder management for long run strategic success.
Demonstrate knowledge of concepts, theories, and approaches learned in Strategic Leadership and Management Specialization courses.
Apply Strategic Leadership and Management Specialization course related tools, techniques, and approaches to realistic business situations.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
University of Illinois Urbana-Champaign
Degree · 2 – 3 years
University of Illinois Urbana-Champaign
Degree · 1.5 – 3 years
University of Illinois Urbana-Champaign
Degree · 1 year
University of Illinois Urbana-Champaign
Degree · 4-6 months
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
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Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
No background knowledge is necessary for this Specialization.
It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project
Courses on Coursera do not carry University of Illinois credit on their own. Each iDegree course has an enhanced for-credit component. You can earn academic credit if you combine an open online course with the enhanced for-credit component offered on the University of Illinois platform. To learn more visit https://giesbusiness.illinois.edu/graduate-hub/online. Some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
You will know how to lead people and teams, how to manage conflict and lead change in an organization. • You will be able to build effective decision-making infrastructures by diagnosing organizational issues. • You’ll learn about tools to analyze strategy and its implementation integrated across industry, firm, and corporate levels.
Please find more information at https://www.coursera.org/course/imba and http://onlinemba.illinois.edu/, or email your questions to onlineMBA@illinois.edu.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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