Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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Introduction to Video Production. At the completion of this specialization, you will understand video production workflow, how to structure and write visual stories, the kinds of technology you can use to enhance your production, how to choose the best shots for the edit, the fundamentals of non-linear editing, and how to produce video that meets professional standards.
Instructors: Paul Daugherty
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(83 reviews)
Recommended experience
Beginner level
No special background knowledge is required. This specialization jumps head first into video production and explains the necessary concepts.
(83 reviews)
Recommended experience
Beginner level
No special background knowledge is required. This specialization jumps head first into video production and explains the necessary concepts.
Create a proposal for a video project that includes specific elements of production.
Understand visual storytelling structure.
Shoot video that meets standards of sequencing, composition, focus and exposure.
Edit footage with matching action, seamless cuts, and properly mixed audio.
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The ability to shoot and edit video is rapidly becoming a sought after skill. Many businesses seek people who can bring more than just a single skill to the table, and video creation can be a key one. In this hands-on specialization, you will do more than just understand the concept of creating a professional video, you will actually produce one for your portfolio!
Component courses are broken down into the Stages of Video Production: Pre-Production, Production, and Post-Production. In Pre-Production, you will learn how to generate ideas, write proposals, scripts, and draw storyboards. In Production, lessons include basic camera functions, composition, depth of field, getting the exposure right, and shooting for the edit. You will also learn how to light and frame an on-camera interview and how to record professional audio. In Post-Production, you learn editing basics using non-linear editing programs like Adobe Premiere, how to create aesthetic graphics, and how to avoid copyright issues.
Among those who would benefit from this course are teachers producing video content for their students, real estate agents using video to showcase homes for sale, small-business owners/entrepreneurs generating video for a website, non-profit staff creating video for fund-raising efforts, and amateur vloggers looking to produce more professional content.
Applied Learning Project
There are quizzes, discussion posts, and peer-review assignments throughout the three courses. In the final course, learners will do more than just understand the concept of creating a professional video, they will actually produce one for their portfolio!
Identify equipment and software needs to create video that maintains high production value.
Develop ideas for a visual story in a written document called a program proposal.
Compare narrative structures used to tell visual stories.
Conceive storyboards, write treatments and scripts.
How to operate a prosumer camcorder in manual mode.
How to identify certain shots and camera moves.
To frame shots using the Rule of Thirds.
To shoot Sequences that promote continuity.
Create a “paper edit” using time code in their script.
Apply knowledge of professional editing workflows.
Perform basic editing.
Interpret editing patterns and transitions.
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This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
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