University of Maryland, College Park
Transforming Your Company's Data Analytics Specialization

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University of Maryland, College Park

Transforming Your Company's Data Analytics Specialization

Champion the Digital Enterprise

William A. Brantley

Instructor: William A. Brantley

Included with Coursera Plus

Get in-depth knowledge of a subject
5.0

(8 reviews)

Beginner level
No prior experience required
16 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
5.0

(8 reviews)

Beginner level
No prior experience required
16 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn to discover data sources in your company and leverage those structured and unstructured data to improve your whole business.

  • Learn how to make the right choices about digital transformation to make your organization better fulfill its mission and delight customers.

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Taught in English

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  • Learn in-demand skills from university and industry experts
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  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Maryland, College Park

Specialization - 4 course series

What you'll learn

Skills you'll gain

Category: Digital Transformation
Category: Organizational Strategy
Category: Analytics
Category: Customer experience strategy (CX)
Category: Machine Learning Software
Category: Technology Strategies
Category: Strategic Decision-Making
Category: Innovation
Category: Machine Learning
Category: Business Transformation
Category: Organizational Change
Category: Business Analytics
Category: Business Modeling
Category: Workforce Development
Category: Business Strategy
Category: Competitive Analysis
Category: Applied Machine Learning
Category: Data Strategy
Category: Customer Insights
Category: Forecasting

What you'll learn

  • Apply the Disciplined Agile Delivery (DAD) framework to plan and manage digital transformation and data analytics projects.

  • Design digital strategies that align technology, people, and business goals to create lasting competitive advantage.

  • Use data analytics and agile methods to build innovation, efficiency, and resilience within your organization.

Skills you'll gain

Category: Digital Transformation
Category: Agile Methodology
Category: Case Studies
Category: Strategic Thinking
Category: Project Management
Category: New Business Development
Category: Business Strategy
Category: Business Modeling
Category: Market Opportunities
Category: Business Transformation
Category: Data Strategy
Category: Business Analytics
Category: Business Process Reengineering
Category: Competitive Analysis
Category: Analytics
Category: Leadership

What you'll learn

  • Apply data analytics principles to make informed decisions—even with incomplete or uncertain data.

  • Design systems that help teams make smarter, faster decisions .

  • Leverage low-code/no-code and AI technologies to create data solutions that drive innovation and competitive advantage.

  • Empower your organization—and your career—by mastering the tools and strategies that turn data into decisions.

Skills you'll gain

Category: Strategic Decision-Making
Category: Data Quality
Category: Employee Engagement
Category: Artificial Intelligence
Category: Competitive Analysis
Category: Deep Learning
Category: No-Code Development
Category: Analytics
Category: Business Transformation
Category: Business Modeling
Category: Advanced Analytics
Category: Big Data
Category: Digital Transformation
Category: Data-Driven Decision-Making
Category: Microsoft Power Platform

What you'll learn

  • Design data‑driven decision systems that align teams, strategies, and company goals.

  • Apply emerging digital tools such as low‑code apps, AI, and RPA to enhance analytics and productivity.

  • Use storytelling and foresight tools to communicate insights and influence outcomes.

  • Turn organizational data into actionable insights that drive smarter business decisions.

Skills you'll gain

Category: Persuasive Communication
Category: Presentations
Category: Influencing
Category: Data Presentation
Category: Storytelling
Category: Data Storytelling
Category: Data Visualization
Category: Data-Driven Decision-Making
Category: Decision Making
Category: Stakeholder Engagement
Category: Customer Engagement
Category: Microsoft PowerPoint
Category: Customer Insights
Category: Analytics
Category: Data Science
Category: Digital Transformation
Category: Business Transformation
Category: Data Strategy
Category: Dashboard
Category: Data Literacy

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Instructor

William A. Brantley
University of Maryland, College Park
11 Courses5,750 learners

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