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Champion the Digital Enterprise
Instructor: William A. Brantley
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Learn to discover data sources in your company and leverage those structured and unstructured data to improve your whole business.
Learn how to make the right choices about digital transformation to make your organization better fulfill its mission and delight customers.
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This program helps see the dynamic capabilities of your organization. Using the fitness landscape model, we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape.
These “dynamic capabilities” include the social and digital - how we work and the technologies that support it. As companies pursue big data and cloud computing strategies - the technologies change. To sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy.
The ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt.
We will learn how to discover data sources in your company and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery.
These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.
Applied Learning Project
Learn the following through a set of knowledge checks, quizzes, and a final exam:
Vision - What does a Digital Enterprise look like? How does it work?
Roadmap - How do we get there? What’s the pathway to change?
Process - What can we do with the data? New processes? New values?
Communication – How can we lead digital teams at scale?
Culture - How can we prepare the organization, the employees, and the leadership for optimizing digital technologies and processes?
Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.
Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore. The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities. The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher! This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.
Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.
Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore. The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities. The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher! This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.
Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand.
Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore. The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities. The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher! This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.
Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.
In this course, you will learn how to create stories based on data - data storytelling - by using the ABT (“And, But, Then”) Narrative Framework. We will start by using powerful data science techniques to explore and refine your data. We shape a compelling narrative out of the data findings using brain-friendly storytelling techniques. Once you have your stories, you will learn to create insightful data visualizations and build a persuasive presentation for business professionals - both in-person or online. The final week of the course deals with Customer Training. Customers want the latest and greatest digital products full of features. But customers don't want to spend too much time learning those features. Customer training helps the digital organization be more strategic by assisting the customer in engaging more with the product. Using data storytelling skills, you will craft stories to help customers understand how your organization’s products and services will make their lives better. You will learn how to use the data analytics and machine learning in your digital organization to create effective customer training, so your products and services get the traction you need for digital transformation success.
The University of Maryland, College Park is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 40,700 students, 14,000 faculty and staff, and nearly 400,000 alumni. The university’s faculty includes two Nobel laureates, 10 Pulitzer Prize winners, 69 members of the national academies and scores of Fulbright scholars. Located just outside Washington, D.C., the University of Maryland is committed to social entrepreneurship as the nation’s first “Do Good” campus, and discovers and shares new knowledge every day through research and programs in academics, the arts, and athletics.
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It is a self-paced course, but it typically takes about a month a course to complete.
You do not need to take the courses in a specific order.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.