- Keyword Research
- Marketing
- Marketing Strategies
- Pay Per Click Advertising
- Customer Retention
- Customer Acquisition Management
- Search Engine Marketing
- Digital Advertising
- Web Content
- Search Engine Optimization
- Web Analytics and SEO
- Lead Generation
Strategies for Converting and Retaining Customers Online
Completed by LIM YING XUAN
October 16, 2024
10 hours (approximately)
LIM YING XUAN's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
