Measure and Optimize Social Media Marketing Campaigns
Completed by Aistė Kamarovaitė
May 23, 2025
12 hours (approximately)
Aistė Kamarovaitė's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: A/B Testing
- Category: Business Metrics
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Return On Investment
