From Likes to Leads: Interact with Customers Online
Completed by Alishan Iqbal Vertejee
April 18, 2025
20 hours (approximately)
Alishan Iqbal Vertejee's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Content Creation
- Category: Digital Advertising
- Category: Social Media Content
- Category: Marketing Analytics
- Category: Driving engagement
- Category: Paid media
- Category: Content Scheduling
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Social Media Marketing
- Category: Social Media Management
