Data Analytics Methods for Marketing
Completed by Patel Bhoomi
September 23, 2025
12 hours (approximately)
Patel Bhoomi's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Marketing
- Category: Target Audience
