- Social Media Strategy
- Digital Advertising
- Campaign Management
- Content Creation
- Copywriting
- Social Media
- Social Media Campaigns
- Data Collection
- Marketing Materials
- Social Media Content
- Brand Management
Fundamentals of Social Media Advertising
Completed by Vivian McCalman
March 20, 2025
12 hours (approximately)
Vivian McCalman's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
