From Likes to Leads: Interact with Customers Online
Completed by ABDUL RAHMAN AL SALMANI
September 20, 2026
20 hours (approximately)
ABDUL RAHMAN AL SALMANI's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Content
- Category: Content Creation
- Category: Social Media
- Category: Driving engagement
- Category: Paid media
- Category: Digital Advertising
- Category: Social Media Management
- Category: Online Advertising
- Category: Advertising
- Category: Customer Engagement
