Digital Marketing: Customer Engagement Strategy
Completed by KRISHNA POTHUKUCHI
April 28, 2022
12 hours (approximately)
KRISHNA POTHUKUCHI's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Loyalty Programs
- Category: Marketing Strategy and Techniques
- Category: Content Marketing
- Category: Analytics
- Category: Driving engagement
- Category: Marketing Communications
- Category: Generative AI
- Category: Cross-Channel Marketing
- Category: Digital Brand Strategy
- Category: Digital Advertising
- Category: MarTech
- Category: Marketing Strategies
