Forecasting for Marketers: Mastering Google Analytics
Completed by Ethan Cobbe
October 2, 2026
13 hours (approximately)
Ethan Cobbe's account is verified. Coursera certifies their successful completion of Forecasting for Marketers: Mastering Google Analytics
What you will learn
Apply core forecasting methods to real-world marketing and campaign planning.
Use Google Analytics data to generate and validate predictive models.
Integrate forecasts into decision-making, planning, and performance reviews.
Communicate insights effectively through dashboards and storytelling.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Marketing Budgets
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Analytics
- Category: Stakeholder Engagement
- Category: Predictive Modeling
- Category: Data Presentation
- Category: Dashboard
- Category: Marketing Planning
