Positioning: What you need for a successful Marketing Strategy
Completed by saurav rai
August 18, 2023
11 hours (approximately)
saurav rai's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Strategic Marketing
- Category: Product Marketing
- Category: Target Audience
- Category: Value Propositions
- Category: Market Trend
- Category: Customer Insights
- Category: Market Research
- Category: Market Analysis
- Category: Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
