- Target Audience
- Digital Marketing
- Social Media Strategy
- Social Media
- Smart Goals
- Marketing Channel
- Key Performance Indicators (KPIs)
- Marketing Strategy and Techniques
- Marketing
- Digital Media Strategy
- Social Media Marketing
- Policy Development
Introduction to Social Media Marketing
Completed by Kaitlyn McGuinness
February 19, 2023
17 hours (approximately)
Kaitlyn McGuinness's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
