- Marketing Analytics
- Marketing
- Customer Engagement
- Data Storytelling
- Search Engine Optimization
- Business Metrics
- E-Commerce
- Brand Awareness
- Content Performance Analysis
- Email Marketing
- Marketing Strategy and Techniques
- Branding
Foundations of Digital Marketing and E-commerce
Completed by Lakshay Papneja
June 15, 2025
12 hours (approximately)
Lakshay Papneja's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
