Measure and Optimize Social Media Marketing Campaigns
Completed by Oracio Castillo
March 2, 2024
12 hours (approximately)
Oracio Castillo's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Business Metrics
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Analytics
- Category: A/B Testing
- Category: Data Analysis
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Presentations
