Global Impact: Cultural Psychology
Completed by Clara Ong
June 10, 2023
11 hours (approximately)
Clara Ong's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Brand Awareness
- Category: Marketing
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Global Marketing
- Category: Cultural Responsiveness
- Category: Strategic Marketing
- Category: Brand Management
- Category: Culture
- Category: Marketing Strategies
- Category: Cultural Sensitivity
- Category: Cultural Diversity
