Data Analytics Methods for Marketing
Completed by Anuj Bhayana
May 4, 2023
12 hours (approximately)
Anuj Bhayana's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Model Evaluation
- Category: Descriptive Analytics
- Category: A/B Testing
- Category: Customer Insights
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Customer Analysis
