Measure and Optimize Social Media Marketing Campaigns
Completed by Alexa McIndoe
May 1, 2023
12 hours (approximately)
Alexa McIndoe's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Communications
- Category: Return On Investment
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Data Analysis
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
