Measure and Optimize Social Media Marketing Campaigns
Completed by Danuta Grochowska
June 29, 2026
12 hours (approximately)
Danuta Grochowska's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Campaign Management
- Category: Marketing Communications
- Category: Return On Investment
- Category: Data Analysis
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
