Measure and Optimize Social Media Marketing Campaigns
Completed by Utkarsh Pal
March 28, 2025
12 hours (approximately)
Utkarsh Pal's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Communication
- Category: Social Media Analytics
- Category: A/B Testing
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Digital Marketing
