Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ALEXANDRIA LOUISE LUCAS NATIVIDAD
November 11, 2020
18 hours (approximately)
ALEXANDRIA LOUISE LUCAS NATIVIDAD's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Social Media
- Category: Communication Strategies
- Category: Journey Mapping
- Category: Strategic Communication
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Media and Communications
- Category: AI Personalization
- Category: Online Advertising
