Digital Marketing: Customer Engagement Strategy
Completed by ELIZAVETA SERGEEVNA SOTNIKOVA
July 31, 2020
12 hours (approximately)
ELIZAVETA SERGEEVNA SOTNIKOVA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Marketing
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: MarTech
- Category: Artificial Intelligence
- Category: Social Media Marketing
- Category: Content Creation
- Category: Content Strategy
- Category: Data Visualization
- Category: Paid media
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
