Digital Marketing: Customer Engagement Strategy
Completed by Alexander Rodriguez Roa
September 4, 2024
12 hours (approximately)
Alexander Rodriguez Roa's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: Cross-Channel Marketing
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Data Collection
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Customer Engagement
- Category: Digital Media Strategy
