Digital Marketing
Completed by Kali Layne
October 26, 2025
20 hours (approximately)
Kali Layne's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Marketing Planning
- Category: Target Audience
- Category: Marketing Strategies
- Category: Driving engagement
- Category: Conversion Funnel Analysis
- Category: Customer Relationship Management
- Category: Marketing Materials
- Category: Product Promotion
- Category: Lead Generation
- Category: Marketing Effectiveness
- Category: Promotional Materials
- Category: Adobe Express
