Digital Marketing: Customer Engagement Strategy
Completed by Ninke Olivier
October 30, 2026
12 hours (approximately)
Ninke Olivier 's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Data Visualization
- Category: Customer experience improvement
- Category: AI Personalization
- Category: Content Creation
- Category: Digital Marketing
- Category: Brand Loyalty
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Personalized Service
