Assess for Success: Marketing Analytics and Measurement
Completed by Amir Hisham Bin Mohd Hatta
October 27, 2026
18 hours (approximately)
Amir Hisham Bin Mohd Hatta's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Google Analytics
- Category: Marketing Analytics
- Category: Performance Reporting
- Category: Dashboard Creation
- Category: Return On Investment
- Category: Data Presentation
