Positioning: What you need for a successful Marketing Strategy
Completed by Jorge Eliecer Geronimo Malaver
June 18, 2024
11 hours (approximately)
Jorge Eliecer Geronimo Malaver's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Target Audience
- Category: Value Propositions
- Category: Market Trend
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Analysis
